Crafted Media news archive
04/06/08 - Web 2.0 still in its infancy
A major venture capitalist has responded to criticism of Web 2.0 companies' failure to successfully monetise themselves by saying that companies shouldn't start out looking to capitalise straight away...
04/06/08 - 'Web 2.0 in the health sector' report released
A study into the use of Web 2.0 in the health sector has been released by E-Health Insider, showing trends which suggest major changes are coming in the way that health services are consumed in the UK...
05/06/08 - PwC: European online ad spend up 40 per cent
A PricewaterhouseCoopers (PwC) study into data released by Interactive Advertising Bureau Europe (IABEurope) has revealed online advertising spending in Europe has continued to grow in the last year.G...
05/06/08 - TradeDoubler appoint Vizeum partner as MD
Global digital marketing company TradeDoubler has appointed Vizeum managing partner Ben Wood as managing director.Mr Wood was recently appointed chair of the IAB affiliate council and will look to mai...
05/06/08 - EMarketer: social networkers will drive ad spend up
Market research and analysis website eMarketer has estimated that of the UK's 37 million internet users, 11 million (30 per cent) regularly use social networking sites.It cites a 2008 study by Univers...
09/06/08 - Video engagement rates up
The popularity of video streaming has increased in the last year, according to a poll by Ipsos.The figures show that although television remains the most popular means of consuming video, PC has now o...
11/06/08 - Underhand ad techniques made illegal
Underhand online advertising techniques such as 'sock-puppeting' and 'astroturfing' have been made illegal and culprits caught in the act will face prosecution, fines and even jail.Sock-puppeting, whe...
11/06/08 - Nintendo accused of underhand pants publicity stunt
Nintendo has been accused of planting a video on YouTube which shows a woman playing Wii Fit in her knickers.The clip, allegedly shot by the woman's partner, marketing executive Giovanny Gutierrez, sh...
12/06/08 - Mobile internet to replace fixed line?
Increased sales of laptops and the growing popularity of mobile internet are two of the factors behind suggestions that mobile internet will soon take over from fixed line internet as the preferred me...
12/06/08 - Internet TV within months as BBC1 simulcast plans are announced
The UK could have internet TV within months after the BBC announced it is to "simulcast" BBC1, with every show broadcast on TV simultaneously being available on the internet.The programmes w...
13/06/08 - EMarketer: behavioural targeting set for 400 per cent increase
Marketing research site eMarketer has said it expects the amount of money being spent on behavioural targeting to increase by over 400 per cent within the next four years.Its research shows that in 20...
16/06/08 - Social networks face losing 66 per cent of users
Social networking sites could lose two thirds of their users to competitors if they don't regulate the amount of spam attacks, according to a new study.The poll, conducted by Harris Interactive, shows...
16/06/08 - Web 2.0 to become primary recruitment tool
Social networking and Web 2.0 technologies will soon become key in the recruitment process, according to the Chartered Institute of Personal Development's (CIPD) Deborah Fernon.Ms Fernon believes more...
18/06/08 - Labour peer: internet to take over from TV advertising
Profero chairman David Puttnam has said he expects internet ad spend to outweigh TV ad spend within months."It's not about years any more; it's about looking at the month-on-month figures," ...
18/06/08 - Microsoft responds to Yahoo/Google deal
Microsoft has acted swiftly in response to Yahoo's recent advertising deal with Google by announcing a new search technology centre (STC) will soon be established in an unnamed European location.The a...
19/06/08 - Emarketing dislodging TV?
A direct marketing expert has suggested that advances in technology have meant that the internet is taking over from TV in terms of marketing.Institute of Direct Marketing (IDM) marketing director Lis...
06/06/08 - Direct marketing ? direct mail and email most successful
A new study by ExactTarget, called the 2008 Channel Preference Study, has found that direct post and email are the preferred method by which consumers wish to receive communication from businesses.Dir...
10/06/08 - Facebook set to take largest market share
Facebook is set to take MSN Messenger's crown as the UK's most popular online application, according to Nielsen Online.Nielsen estimates that in April 2008, the UK population spent around 2.4 billion ...
13/06/08 - Yahoo strike a deal
In a saga that has rumbled on and been the story of 2008 so far, Yahoo has finally sealed the deal - not with Microsoft, but with search giant Google.The internet company had been in talks with Micros...
23/06/08 - Branded domain names to become reality?
Companies could soon be able to use their brands to create unique domain names if plans to shake up the system governing the use of top-level domains go ahead, those involved in e-commerce web design ...
25/06/08 - Google unveils Ad Planner tool
Google has launched a new tool aimed at aiding the media planning process.Ad Planner allows professionals to enter the demographics and websites that their target audience are linked with. The applica...
06/06/08 - Customers want Web 2.0 banking
A Worklight study of 1,000 Facebook users aged 18-34 has found almost half (48 per cent) would use Web 2.0 applications if given the chance by their bank.A further 25 per cent would even go as far as ...
10/06/08 - Graduates may choose jobs based on social networking rules
New research has revealed that a large number of graduate workers would consider leaving a job if they were denied access to social networking sites.Advertising company TMP Worldwide, which carried ou...
17/06/08 - Green advertising proves popular
A green advertising campaign informing clients of your business' green credentials may prove more successful than you think, according to a recent study."The Green Marketing Study" by Opinio...
18/06/08 - Mozilla launch Firefox 3
Mozilla launched its latest version of Firefox on Tuesday after almost three years of development.The web browser is available as a free download, although its release was delayed for two hours due to...
19/06/08 - IP traffic to reach 0.5 trillion by 2012
An internet prediction company has suggested that online internet protocol (IP) traffic could reach half a trillion gigabytes by 2012.The research by the Cisco Visual Networking Index Forecast shows t...
25/06/08 - Nokia responds to Android with Symbian buy
Mobile phone manufacturer Nokia has moved to minimise the potential impact of Google's forthcoming Android mobile operating system by taking control of Symbian.While Nokia denied that the acquisition ...
09/06/08 - Next-Gen broadband could boost economy
The Broadband Stakeholder Group (BSG) has said the UK "could reap significant social and economic value from the wide spread deployment of next-generation broadband."It says the benefits wou...
10/06/08 - Google monopolise UK search market.
Data released today shows Google search was responsible for 87 per cent of all internet searches in the UK during May.The statistics, from Hitwise, show a nine per cent year on year increase for the s...
17/06/08 - Spammer hit with six million dollar fine
A court-appointed arbitrator has ordered a US spammer to pay over £2.4 million in damages and over £600,000 in legal fees after finding him guilty of spamming thousands of MySpace.com users....
17/06/08 - Microsoft to launch Facebook-esque venture
Technology giant Microsoft is set to launch a new social networking venture designed for company intranets.The venture, which will be called TownSquare, is in its prototype stage and is currently bein...
26/06/08 - Mobile web usage tipped to boom
Marketers may want to take notice of a new study suggesting that mobile internet usage is set to explode in the next few years.According to Juniper Research, mobile internet user numbers around the wo...
19/06/08 - Broadband in the skies?
Airlines are looking to introduce in flight broadband to take advantage of a growing market and find new ways of boosting revenue, according to a report by MultiMedia Intelligence (MMI).MMI expects th...
24/06/08 - FriendRank offers potential for social advertisers
A new social advertising system has been introduced by a small firm based in San Francisco.The FriendRank system from SocialMedia Networks makes use of an algorithm that calculates which social networ...
30/06/08 - Vodafone looks to MySpace for music event advertising
Mobile operator Vodafone has announced the formation of a new deal with MySpace to market its range of music events.The Vodafone Music Reporter profile will offer information, images and video content...