Crafted Media news archive

06/08/08 - More hotels 'set to adopt online marketing strategies'

A travel industry executive has predicted that take-up of online marketing tools will increase among hotels in the future.Barbara Pezzi, director of web marketing and e-commerce for Swissotel Hotels &...

12/08/08 - Blogging 'a great way of boosting online marketing'

Businesses looking to enhance their online presence may want to consider incorporating a company blog into their website design.This is according to experts speaking to the Telegraph, who asserted tha...

14/08/08 - UK internet use increasing, says Ofcom

British consumers are using the web for longer than they were in 2002, a new study by communications industry regulator Ofcom has revealed.The study showed that Britons spent 24 minutes a day online o...

18/08/08 - Blogs 'may be a useful addition to company websites'

Companies embarking on a website design project may want to include a blog for marketing purposes, if recent comments by one expert are anything to go by.Speaking to Crain's Manchester Business, David...

26/08/08 - Microsoft unveils private browsing feature for IE8

Those involved in website design may be interested to read that Microsoft has announced details of a new private browsing capability for the next version of Internet Explorer (IE).IE8 will allow users...

26/08/08 - Websites 'critical' to B2B success

The online medium is vital to small and medium-sized enterprises operating in the business-to-business arena, according to SmartCompany.com.au.Businesses should ensure they have a "persuasive and...

04/08/08 - Social apps 'gaining ground for marketing purposes'

Applications on social networking websites such as Facebook are being increasingly used by businesses as part of their marketing campaigns.This is according to a Times report, which suggests that more...

27/08/08 - Businesses 'to spend more on digital channels'

Spending on digital media is likely to remain strong in the face of the current economic downturn, a new report has indicated.Investment in channels such as websites, online advertising and social med...

21/08/08 - Volvo takes top spot in website study

A new survey has revealed that consumers believe Volvo has the most user-friendly website compared with other vehicle manufacturer.Conducted by Global Reviews, the research showed that Volvo was also ...

28/08/08 - Spending on web marketing to rise, says report

Global expenditure on internet marketing is set to increase significantly in 2008 and 2009, according to media communications agency Carat.The company has revised an earlier prediction to estimate tha...

29/08/08 - Google to remain default Firefox search engine for 3 years

Search optimisation professionals may be interested to read that Google and Mozilla have extended their deal to make Google the default search engine in Firefox by another three years.The agreement wa...