Crafted Media news archive

03/06/08 - Online retail set for 300 per cent jump

A new study has suggested that online retail could reach £44.9 billion by 2012, an increase of over 300 per cent on 2007 when the market was worth £14.7 billion.The study by Verdict Research...

03/06/08 - Ecommerce - Online shopping cart abandonment rate increases

Shopping cart abandonment rates have increased by 2.68 per cent since the first quarter of 2007, according to recent data from MarketLive.The increase is likely to be down to economic, rather than sec...

03/06/08 - Ecommerce - Amazon tops etailer list

Amazon has topped the Hitwise Hot Shops list of etailers again, continuing its reign as Britain's most visited online retailer.Amazon has headed the list every quarter since it began in May 2006 and h...

02/06/08 - Healthy state of affairs for European online ad industry

The online advertising industry grew to an estimated £8.88 billion during 2007 according to the Interactive Advertising Bureau (IAB) Europe.The figures show a year on year increase of 40 per cent...

02/06/08 - Online ad spend set to increase

More than three quarters (78 per cent) of marketers are set to increase social media spend during the next three years as companies focus on digital marketing.Eloqua's "State of the Marketer"...

13/06/08 - Consumer loyalty slipping due to internet research

A study by Opinion Research Corporation (ORC) has found that consumers are using multiple channels to shop, researching online before buying in-store.The research also shows that consumers who use mul...

19/06/08 - Emarketing dislodging TV?

A direct marketing expert has suggested that advances in technology have meant that the internet is taking over from TV in terms of marketing.Institute of Direct Marketing (IDM) marketing director Lis...

06/06/08 - Ecommerce ? EU sales growing fast

A new report, called the 2008 IDATE DigiWorld Yearbook, has shown that online sales in the EU are growing, thanks mainly to social networking sites.It says social networkers are "more inclined&qu...

27/06/08 - Big names 'getting better at online marketing'

Some of the web's biggest e-retailers have boosted the online shopping market by improving their internet advertising campaigns, according to one expert.While small online retailers usually survive by...