Crafted Media news archive
09/10/08 - Good SEO can help firms survive the current economic climate
Companies looking to weather the current economic downturn should ensure that they have good search engine rankings, it has been claimed. Experts at sevicewrap.net say that online firms and ecommerce ...
15/10/08 - SEO success 'should be measured by organic traffic'
Firms looking to establish how successful their search engine optimisation (SEO) strategies are should look at the lift in organic search traffic, it has been claimed.This is instead of the ranking re...
15/10/08 - 'Simple is best for SEO'
Experts in search engine optimisation (SEO) have stated that simple SEO strategies may be the best to adopt. According to Bryan Howe, founder and chief executive officer of Masterplans.com, ensuring t...
16/10/08 - 'Choose a keyword rich domain name'
Firms looking to create a search engine friendly web design should ensure that they find a domain name that is keyword-rich, it has been claimed.According to Website Programme Development, (WPD) compa...
16/10/08 - SEO is 'top internet marketing tactic during recession'
A recent poll revealed that search engine optimisation (SEO) is the most popular form of internet advertising during the current financial problems. Online Marketing Blog conducted the survey, which r...
17/10/08 - 'Uploading videos is better for SEO than embedding'
When considering incorporating video into web design, firms should upload their own videos rather than embedding them, it has been claimed. Nick Stamoulis of SearchEngineOptimizationJournal.com explai...
20/10/08 - Online companies can 'learn about SEO from competitors'
Firms looking to improve their search engine optimisation (SEO) performance can learn from other established companies in their sector, it has been claimed. According to Search Engine Journal, rival b...
20/10/08 - Web marketers 'should use PPC and SEO'
Experts in the sector have recommended that those working out an online marketing strategy include pay per click (PPC) as well as search engine optimisation (SEO). According to Charu Kishnani of Girna...
20/10/08 - Blogs 'have become a way for brands to communicate with audiences'
An expert in the online media sector has stated that blogging is changing in its use and purpose on the industry. Rachel Hawkes of The Social Media Portal noted that brands should consider blogs an im...
24/10/08 - B2B SEO professionals should "tweak existing content"
Experts in the sector have advised those involved with business-to-business (B2B) search engine optimisation (SEO) to "tweak" the content already on the site. It noted that in the current ec...
22/10/08 - SEO - "Just do it"
An expert in the search engine marketing (SEO) sector has said that the best way to learn SEO is to "just do it". Jill Whalen, owner of High Rankings, said that while there are a number of b...
22/10/08 - Yahoo sets up local geo-targeting for PPC advertisements
Yahoo has announced that it will be adding local geo-targeting to its pay-per-click (PPC) advertisements. This new function will enable those involved in online and search marketing to target consumer...
22/10/08 - Adobe's Ichabod to improve Flash searches
In news that may be of interest to those involved in search engine optimisation, Adobe Systems has developed a programme to enable search engines to crawl Flash content. The technology has been unveil...
28/10/08 - Spending on internet advertising 'will grow'
Spending on online advertising is likely to continue to grow over the next year, it has been claimed. The latest projections by eMarketer predicts that online advertising, such as pay per click system...
27/10/08 - SEO 'can get an Oxford Street shop front for a minimal cost'
Companies looking to improve their online presence during the current financial crisis may find marketing online using search engine optimisation (SEO) will be a cost effective way to boost the busine...
27/10/08 - Links and keywords 'are central to SEO'
Companies looking to maximise their visibility in the search engine rankings should look at their use of links and keywords.According to the SearchEngineOptimizationJournal.com, the management of thes...
29/10/08 - Growth predicted for UK online ad spending
Internet advertising is expected to continue to grow strongly over the next year, according to a recent study. The Internet Advertising Market Assessment 2008 revealed that the growth of broadband use...
31/10/08 - SME's turn to search marketing
Increasing numbers of small and medium-sized enterprises (SME) are looking to search marketing to boost their businesses, it has been claimed.According to BrandRepublic.com, firms with smaller budgets...
06/10/08 - New Google browser declines in popularity
The use of Google's new internet browser Chrome has declined in the last week, news which may be of interest to those involved in search engine optimisation (SEO).Recent reports from Net Applications,...
06/10/08 - Firms should 'use multilingual SEO'
Companies should utilise multilingual search engine optimisation (SEO) to boost the volume of international traffic to their websites, according to an industry expert.Greig Holbrook of e-consultancy.c...
07/10/08 - Quality content 'is crucial'
Businesses looking to boost their popularity and rankings should ensure that they have a high quality of content on their site, it has been claimed. While volume can help with search engine optimisati...
07/10/08 - SEO in top three e-commerce tools
A recent study has found that search engine optimisation (SEO) is one of the top three tools used by e-commerce sites.Of the businesses polled, 90 per cent of the US retailers ranked site search, SEO ...
07/10/08 - Ask gets an overhaul
The internet search engine Ask.com is being subjected to an overhaul so that it can deliver faster search results, which may interest those involved in search engine optimisation (SEO).It is hoped tha...
08/10/08 - Automated SEO and SEO consultants 'can coexist'
An expert in the industry has stated that search engine optimisation (SEO) software should be "embraced" not feared.In an article on WinningtheWeb.com, Gyutae Park, an SEO consultant, says h...
10/10/08 - Online searches overtake Yellow Pages
A recent survey has found that online searches for information on local businesses have overtaken print publication Yellow Pages. Conducted by TMP Directional Marketing (TMPDM), a local search marketi...
13/10/08 - 'Nine out of ten retailers use SEO'
Recent research has revealed that over nine out of ten retailers use search engine optimisation (SEO) to boost their online presence and increase sales.This method of online marketing was found to be ...
14/10/08 - Firms 'should have press release page'
Companies have been reminded by experts in the sector to ensure that they set up a permanent press release page optimised for search engine optimisation (SEO).According to Cher Murphy PR, a public rel...
14/10/08 - Internet is the only marketing channel with increased budget
A recent survey has found that the internet is the only channel to see an increase in budget in the third quarter of 2008.According to the Institute of Practitioners in Advertising's (IPA) latest Bell...
14/10/08 - SEO important in top B2B media company rankings
Search engine optimisation (SEO) is becoming an increasingly important feature in deciding the business-to-business (B2B) media company rankings, it has been claimed. According to the B2B Online Media...
23/10/08 - IT pros use search to find solutions
Recent research has revealed that experts in the IT sector regularly use the internet to find solutions. Conducted by IT media company TechTarget, the study found that 97 per cent of professionals sea...