Crafted Media news archive
11/06/08 - Underhand ad techniques made illegal
Underhand online advertising techniques such as 'sock-puppeting' and 'astroturfing' have been made illegal and culprits caught in the act will face prosecution, fines and even jail.Sock-puppeting, whe...
12/06/08 - Google CEO: Yahoo should keep independence
Google chief executive officer Eric Schmidt said on Wednesday that he believes that Yahoo becoming part of Microsoft would be detrimental to the marketplace.The comments were made at a Newhouse School...
18/06/08 - Labour peer: internet to take over from TV advertising
Profero chairman David Puttnam has said he expects internet ad spend to outweigh TV ad spend within months."It's not about years any more; it's about looking at the month-on-month figures," ...
18/06/08 - Microsoft responds to Yahoo/Google deal
Microsoft has acted swiftly in response to Yahoo's recent advertising deal with Google by announcing a new search technology centre (STC) will soon be established in an unnamed European location.The a...
19/06/08 - Emarketing dislodging TV?
A direct marketing expert has suggested that advances in technology have meant that the internet is taking over from TV in terms of marketing.Institute of Direct Marketing (IDM) marketing director Lis...
23/06/08 - Google Trends for Websites unveiled
Google has announced a new version of its Trends tool that allows users to analyse search patterns across different sites - something that could help search optimisation efforts.The Google Trends for ...
25/06/08 - Search engines 'most popular' for product research
A new study has revealed that more than three in five web users utilise search engines when conducting research into potential product purchases.About 61 per cent of respondents to the survey by Opini...
30/06/08 - SEO success drives rivals to desperate measures
A new report has suggested that businesses should be aware of the threat of search engine saboteurs.Search engine optimisation has become so vital that competing companies may be capable of sabotaging...
30/06/08 - Lead generation report released
E-consultancy has published its report on online lead generation, with results showing that search and email marketing are still the most common forms of lead generation.The report was based on a surv...
11/06/08 - SEO boosts burgeoning online ad market
New research suggests that search engine optimisation companies are playing their part in the success of the burgeoning online advertising market.The figures from the Advertising Association showed th...
17/06/08 - Green advertising proves popular
A green advertising campaign informing clients of your business' green credentials may prove more successful than you think, according to a recent study."The Green Marketing Study" by Opinio...
19/06/08 - IP traffic to reach 0.5 trillion by 2012
An internet prediction company has suggested that online internet protocol (IP) traffic could reach half a trillion gigabytes by 2012.The research by the Cisco Visual Networking Index Forecast shows t...
24/06/08 - Top SEO tips from Google engineer
Google engineer and blogger Matt Cutts has offered his top tips for those looking to boost search engine optimisation (SEO).Speaking to USA Today, Mr Cutts emphasised the importance of making sure rel...
26/06/08 - Yahoo! offers PPC keyword tips
Marketers making use of paid search techniques such as pay-per-click (PPC) have been offered advice on the best ways to pick and manage keywords.The Yahoo! Search Marketing blog has compiled a list of...
27/06/08 - Keyword ads driving online ad spend growth
Spending on online advertising is set to grow to $65.2 billion (£32.9 billion) by the end of 2008, driven by expenditure on keyword ads.This is according to the latest study on the topic from IDC...
09/06/08 - Guardian: search engine optimisation is the key
The Guardian has suggested that the key to making your website stand out over more than 100 million others is through search engine optimisation (SEO).Google uses more than 200 factors to determine th...
10/06/08 - Google monopolise UK search market.
Data released today shows Google search was responsible for 87 per cent of all internet searches in the UK during May.The statistics, from Hitwise, show a nine per cent year on year increase for the s...
26/06/08 - Search engines sign up to open source initiative
Some of the internet's biggest search engines have signed up to a new open source digital advertising initiative created by Publicis Groupe.The Audience on Demand Network, part of the VivaKi Nerve Cen...
23/06/08 - Marketers given video optimisation advice
There are a number of ways in which businesses can optimise online video to improve search rankings, according to one expert.Nancy Cruickshank, chief executive of VideoJug, told a recent event held by...
30/06/08 - Google teams up with Family Guy creator
Google has teamed up with the creator of hit animated show Family Guy to distribute a brand new series via the web.The search engine will use its AdSense program to deliver video clips of Seth MacFarl...