Crafted Media news archive
01/07/08 - Search engines look to improve Flash indexing
Web designers could soon be able to see more of their dynamic content appear in search engine listings following recent developments.Adobe, owner of the Flash SWF file format and related technology, h...
18/07/08 - New AdWords feature added by Google
Google has enhanced its AdWords offering to allow marketers to combine keyword and contextual ads in one campaign, potentially offering a further boost to search optimisation campaigns.According to th...
17/07/08 - Google explains search ranking technologies
Google has taken further steps to open up about how it compiles its search rankings, in news that may be of interest to those engaging in search engine optimisation.Writing on the official Google blog...
16/07/08 - Paid ad prices on Yahoo! 'may increase' after Google agreement
Pay-per-click (PPC) ad costs could increase as a result of the internet advertising agreement recently formed between Google and Yahoo!, it has been claimed.According to SearchIgnite, costs for keywor...
16/07/08 - Google's share of UK search market rising
Google managed to increase its reach in the UK search market by ten per cent last month, search engine optimisation professionals may like to note.This is according to new figures from Hitwise, which ...
15/07/08 - Keywords, fresh content 'vital for SEO'
Search engine optimisation (SEO) strategies should take into account the website elements that indexing spiders are likely to look at, it has been advised.Entrepreneur Dawn Gibbins has recommended tha...
15/07/08 - Top tips for paid search ad text creation
Marketers who come up with the right ad text when it comes to pay-per-click campaigns could see benefits in the form of a higher click-through and conversion rate, according to one expert.David Rodnit...
14/07/08 - Google offers website optimisation advice
Some of the best ways of optimising a website for Google have been highlighted in a post on the Inside AdSense blog.Ambroise Fensterbank, search quality evaluator at Google, said that a number of good...
11/07/08 - Acrobat 9 'holds benefits for SEM'
The latest version of Adobe's Acrobat software suite holds a number of benefits for those operating in search engine marketing (SEM), according to Michael Folkers of Adobe.Speaking to Search Engine La...
21/07/08 - US search market lead held by Google
New comScore statistics have revealed that Google kept hold of its lead in the search engine market in the US during June, which may indicate a need for search optimisation efforts to be focused on Go...
22/07/08 - Local sports sites 'should look to SEO'
Locally-focused sports websites would do well to make extensive use of search engine optimisation (SEO) to increase their reach, according to a new report.A study conducted by JupiterResearch found th...
22/07/08 - Improving usability 'can boost SEO'
Focusing on website usability can go a long way towards integrating search engine optimisation principles, it has been claimed.According to Mark Jackson of Search Engine Watch, starting out by focusin...
23/07/08 - Expert advises SEO for website images
The increasing popularity of online media such as images and videos means that marketers should look at search engine optimisation (SEO) that goes beyond text, according to one expert.Chrysi Philalith...
24/07/08 - Search marketing spending sees 30% rise
Global spending on search engine marketing campaigns rose has risen by 30 per cent this year, according to a new report.MarketingSherpa's 2009 Search Marketing Benchmark Guide revealed that expenditur...
28/07/08 - Smaller firms 'may benefit from SEM'
Small to medium-sized enterprises may be among those who benefit most from search engine marketing (SEM), a newspaper writer has asserted.Rhonda Abrams of HartfordBusiness.com suggested that SEM is qu...
24/07/08 - Google top for mobile web users
Search optimisation professionals may like to note new statistics suggesting that Google is now the most visited website on the mobile internet.According to software company Opera, Google leapfrogged ...
29/07/08 - New search engine launched by former Google execs
Cuil, a new search engine developed by former Google executives, has been launched this week, search optimisation professionals may be interested to read.Anna Patterson, who worked to create Google's ...
30/07/08 - Travel firms 'can best engage with web through SEO'
Search engine optimisation (SEO) is the best way in which travel firms can get the most from the online medium, it has been claimed.According to Roamfree.com chief executive Chris Dodd, the current ec...
29/07/08 - Expert: SEO could suffer as a result of bad accessibility
Websites that are inaccessible for internet users with a disability may also be an indicator of inadequate search engine optimisation strategies, it has been claimed.Businesses who fail to account for...
31/07/08 - Compelling ads, balanced rates 'good for click-throughs'
Businesses looking to complement their search optimisation campaigns with paid search may want to heed advice offered by Yahoo!'s Noah Belson on the company's Search Marketing blog.The expert has set ...
21/07/08 - SEO 'should be incorporated from the beginning'
Businesses that make search engine optimisation (SEO) the heart of their online operation from the start of a website project could be more likely to see success than those who do not.This is accordin...
25/07/08 - Marketers given tips on monitoring online campaign success
It is important for online marketers to take steps to measure the effectiveness of their internet advertising campaigns, it has been reported.MarketingSherpa's Search Marketing Benchmark Guide advised...
29/07/08 - UK search queries dominated by entertainment terms
Last week saw the fastest moving online search queries consist mostly of terms related to entertainment.This is according to new figures from Hitwise, with the company's UK research director Robin Goa...
30/07/08 - Web beginners 'should consult a search expert'
Businesses that are just starting out on the internet would do well to seek outside help when it comes to search engine marketing.This is according to advice offered by E-consultancy's Graham Charlton...