Crafted Media news archive
01/08/08 - Vouchers key to search engine success?
Retailers looking to improve their search optimisation strategies may want to take heed of new US research suggesting that online vouchers result in more clicks.Carried out by Simmons/Experian Researc...
04/08/08 - Google search interface explained by exec
Google engineer Ben Gomes has shed more light on the way in which the search engine operates on the company's official blog as part of a series of posts on the issue of search quality - an issue that ...
05/08/08 - Google accounts for 3 in 4 UK searches
Google expanded its share of the UK search market to account for more than three-quarters of all queries in June, a new comScore report has revealed.According to the figures, Google was responsible fo...
08/08/08 - Travel company highlights SEO success
Travel firm Orbitz Worldwide has highlighted the benefits that implementing a search engine optimisation (SEO) campaign has had for its network of sites.Speaking during the company's earnings conferen...
11/08/08 - Fresh, original content 'important for SEO'
Businesses should ensure their websites are regularly updated with new content to boost search engine optimisation (SEO), according to one expert.Caroline Melberg of US consultancy Small Business Mave...
01/08/08 - New sites 'should use niche keywords for SEO success'
It can be difficult for new websites to hold their own against bigger competitors when it comes to search engines, but there are ways in which small sites can see success, an expert has said.One of th...
13/08/08 - Small businesses 'should keep online marketing simple'
Small firms starting out in the world of online marketing would do well to keep their strategies as simple as possible to begin with, according to one expert.David Wei, chief executive of business-to-...
15/08/08 - SEO tips for Christmas campaigns
Businesses planning their Christmas online marketing campaigns early have been offered tips on the most important issues to consider by Jason Lee Miller of WebProNews.The expert said that some of the ...
19/08/08 - Top keyword tips for SEO campaigns
Companies looking to boost website traffic through search optimisation may want to heed advice offered by expert Damon Segal.Writing on realbusiness.co.uk, Mr Segal recommended the use of keyword rese...
22/08/08 - Advice offered on linking for SEO
Tips on the best tactics to deploy when linking for search engine optimisation (SEO) purposes have been offered by MarketingSherpa.The research organisation said that high quality content such as usef...
28/08/08 - Rich media, unique content advised for SEO
Website owners could see a number of benefits through the production of unique content and multimedia pages, it has been claimed.Unique web pages can provide a significant boost to search engine optim...
04/08/08 - SEO tips for beginners offered
Businesses starting out on their search engine optimisation (SEO) campaigns have been offered expert advice on how to propel their sites into the upper reaches of search engine results pages.Speaking ...
22/08/08 - Google sees 7.3bn US searches
American internet users conducted almost 7.3 billion searches on Google last month, new figures from comScore have shown.This was up 0.4 per cent on the previous month and represented 61.9 per cent of...
07/08/08 - Report: Daily search engine usage increasing
A growing proportion of the internet population now use search engines daily, according to new statistics released by the Pew Internet & American Life Project.Some 49 per cent of web users conduct...
21/08/08 - Companies urged to adopt pro-SEO culture
Creating a pro-search engine optimisation (SEO) culture within a company can help to boost the success of internet marketing campaigns, it has been suggested.Writing for Search Engine Land, SEO strate...
13/08/08 - Google hits milestone in US search market
Google accounted for over 70 per cent of the US search market in July, according to new figures from Hitwise.In news that may be of relevance to the search optimisation sector, the research company re...
14/08/08 - New report indicates need for earlier SEO
A new report has suggested that brands need to incorporate search engine optimisation (SEO) strategies earlier in their marketing planning processes than they do at the moment.Compiled by Hitwise and ...
27/08/08 - High quality user experience 'vital to SEO'
Businesses looking to enhance their search engine optimisation (SEO) activities must focus on delivering high quality, relevant content, an expert has advised.Search engines favour good content above ...
29/08/08 - Search marketers urged to test landing pages
Search engine marketers should do more to test their landing pages for traffic from offline campaigns with the appropriate tools, according to Google Website Optimizer's Tom Leung.The data gleaned fro...