Crafted Media news archive
01/09/08 - SEO tips for Apache-hosted sites
Businesses running websites hosted on an Apache web server can utilise the .htaccess directory-level configuration file to boost search engine optimisation (SEO).This is according to Patrick Oak of E-...
02/09/08 - 'Boost SEO with keyword-focused URLs'
When it comes to setting up a new site, it may be useful for businesses hoping for high search engine rankings to incorporate keywords into their new URLs.This is according to Net4Now, which stated th...
02/09/08 - Government websites 'could benefit from search optimisation'
The government needs to engage in search engine optimisation for its network of websites in order to see success on the online platform.This is according to minister for transformational government To...
05/09/08 - Expert offers tips on SEO, accessibility integration
Marketers may want to consider enhancing website accessibility to both improve the user experience and give a boost to search engine optimisation (SEO) efforts, an expert has said.Search Engine Journa...
05/09/08 - Spending on search ads 'to stay strong'
Spending on certain forms of search engine marketing looks set to remain relatively strong next year, according to a JPMorgan analyst.The company's Imran Khan has cut his forecast for the overall inte...
10/09/08 - Expert offers regional SEO tips
There are a number of tactics businesses can deploy when refining search engine optimisation (SEO) campaigns for regional websites.This is according to Aaron Wall of the SearchNewz blog, who noted tha...
11/09/08 - Google Suggest 'could impact on SEO'
The rollout of the Google Suggest tool on the Google homepage could have implications for search engine optimisation (SEO), it has been claimed.Google Suggest, which offers real-time query suggestions...
16/09/08 - "Content is king" claims expert
A web marketing expert has claimed that when trying to improve search engine optimisation (SEO), the content is of key importance.Misty Locke, president of Range Online Media, advised companies trying...
23/09/08 - Financial problems dominate top search list
The top ten most popular search terms rankings in the past week was dominated by credit crunch related phrases. Only three other searches made it into the list, with Ryder Cup getting the top spot wit...
29/09/08 - Broad match keywords recommended for 'maximum exposure'
Advertisers looking for maximum brand exposure online should use broad match keywords in their search marketing campaign, it has been claimed.The suggestion was made in a blog post by Microsoft adCent...
25/09/08 - B2B SEO 'should have keyword rich headers'
Companies looking to maximise the efficiency of their business-to-business (B2B) search engine optimisation (SEO) should include keywords in their headers, it has been claimed.Experts at Searchenginel...
24/09/08 - Truveo 'most comprehensive video search engine'
Those involved in search engine optimisation (SEO) may be interested to learn that Truveo has been named the most comprehensive video search engine in a recent study.It was found that the search engin...
24/09/08 - Few firms 'offer SEO services only'
Recent research has found that only a small proportion of companies that offer search engine optimisation (SEO) focus specifically on this service.Vertical Leap analysed a sample of UK businesses and ...
24/09/08 - Search marketing 'could help beat the credit crunch'
Companies looking for ways to weather the credit crunch may wish to look at search engine optimisation (SEO) to improve their online presence, it has been claimed. Experts at the Internet Advertising ...
30/09/08 - Search problems for travel websites
Independent travel agents could be missing out on business because they are failing to employ effective search engine optimisation (SEO) techniques, the findings of a new study suggest.Click with Tech...
03/09/08 - SEO 'a good place to start for online marketing'
Businesses starting out in the world of internet marketing may do well to focus on search engine optimisation (SEO) first, an expert has recommended.According to E-consultancy editor-in-chief Chris La...
08/09/08 - Well-managed microsites 'can boost SEO'
Creating well thought-out microsites can do much for a company's search marketing campaign, according to MarketingSherpa.The website said that it is possible to give search engine rankings a significa...
15/09/08 - Businesses 'should have corporate blogs'
Experts have stated that there are a number of advantages to setting up a corporate blog.Adding this feature to a company website can help to increase search engine visibility by providing fresh conte...
03/09/08 - Spending on SEO 'to rise 32%'
Expenditure on search engine optimisation (SEO) will rise by 32 per cent this year, according to the latest Search Engine Marketing Buyer's Guide from E-consultancy.The report indicated that spending ...
04/09/08 - Study: Most web users happy with search engine results
New research has revealed that three-quarters of web users are always able to find the websites they want on the first page of search engine results.Conducted by Canadian firm Ipsos Reid, the survey i...
09/09/08 - Fewer sites 'using unethical SEO tactics'
The number of websites deploying black hat search engine optimisation (SEO) techniques is waning, according to one Google executive.Matt Cutts, engineer at Google, told CNET News.com that he has seen ...
11/09/08 - Google considers future of search
Search services still need to evolve considerably to offer optimum usefulness for consumers, according to comments from Google that may interest search marketing professionals.Writing on the search en...
15/09/08 - Customised ads 'could be the future'
An expert in the sector has stated that the future of internet advertising could lie in customising them to the individual client.Susan Wojcicki, vice president of product management at Google, said i...
17/09/08 - Keyword list 'essential for blogging and SEO'
Companies looking to maximise their exposure online and appear higher in search engine rankings have been advised to provide bloggers and copywriters with a list of keywords.An expert at MarketingSher...
18/09/08 - Search marketing experts advised to use dynamic text
Companies using keywords should try using dynamic text in their titles to encourage potential clients to click on their ads, it has been claimed. In Tina Keheller's blog on Microsoft's website, she sa...
19/09/08 - Top PPC term is eBay
The top pay per click (PPC) term in the US in August 2008 was eBay, according to recently released figures.Research conducted by Hitwise found that the online auction site received 0.12 per cent of pa...
22/09/08 - Online marketing 'can help firms prosper in downturn'
Businesses who have a strong online presence can prosper during the economic downturn, it has been suggested.The claim was made by search marketing company Loveclients, which stated that search traffi...